Not planning on picking up Left 4 Dead 2? Valve is spending $25 million to try and make sure that you do. That's how much they'll be spending on the ad campaign for the upcoming sequel, which is due in November.
"We'll be supporting Left 4 Dead 2's launch with a $25 million campaign," said Valve vice president of marketing Doug Lombardi.
"Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history, and we're still over a month out from shipping."
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